Do You Really Want to Do That? The Creator Pause Button That Saves Your Brand
KATHLEEN M SURETTShare
Do You Really Want to Do That?
That tiny voice in your head is not being dramatic. It is being helpful.
Before you hit post, click buy, clap back, quit, or say yes, pause and ask:
Do you really want to do that?
Why this question works
Creators move fast. Trends move faster. And your nervous system does not always get a vote. This question forces a micro pause, just long enough to swap impulse for intention. It is not about fear. It is about alignment.
If your next move costs you peace, credibility, or consistency, it is not a power move. It is a detour.
The three filters: impact, identity, and inbox
Use these three quick filters before you commit.
1) Impact: What happens if this goes amazing? What happens if it goes messy?
2) Identity: Is this something the future version of me would do, or am I reacting?
3) Inbox: Will this create more work, drama, refunds, or explanations than it is worth?
Common creator moments where you need the pause button
Posting while emotional: You can feel it and still not publish it.
Follow-for-follow deals: If it feels like trading attention instead of earning trust, it usually is.
Discounting out of panic: If your price is based on anxiety, your business will feel unstable.
Launching without a plan: Hype is not a strategy. A simple checklist is.
Saying yes to everything: Your calendar is your business plan in disguise.
A 60-second reset you can do right now
Try this the next time you feel rushed.
Step 1: Name the urge. “I want to post this.” “I want to buy this.” “I want to quit.”
Step 2: Write the real need under it. Attention? Validation? Relief? Clarity? Rest?
Step 3: Choose the smallest aligned action. Save the draft. Sleep on it. Ask one trusted friend. Make a list. Set a timer and plan.
Most good decisions can handle 24 hours. Most bad decisions hate waiting.
If you still want to do it, do it smarter
Pausing does not mean stopping. It means improving the move.
If you want to post, rewrite it with calm energy and a clear goal.
If you want to buy, check your budget and your actual timeline for using it.
If you want to quit, quit the part that is draining you, not the dream that matters.
If you want to say yes, add boundaries: time, scope, and what you need in return.
Final thought
Your brand is built in tiny choices, not just big launches.
The question is simple, but the results are powerful.
Do you really want to do that? If yes, make it aligned. If not, let it go.