Why Follow Then Unfollow Hurts You on Facebook and How Real Support Wins

Can we talk about the follow then unfollow game for a minute? Because it is not just annoying, it is actually hurting you and the people you do it to.

Let us talk about the follow then unfollow habit on Facebook, because it is not the clever growth strategy people think it is. When you follow just to get a follow back and then quietly disappear, the algorithm notices and so does the creator. Constantly bouncing in and out tells Facebook you are not truly interested, which can hurt your own reach, while also chipping away at the confidence of small businesses and digital creators who are showing up consistently. If you are not genuinely interested, it is okay not to follow. But if you stay, stay with intention, engage with respect, and support the pages you say you care about. Now let us support each other with respect.