Quick Tip - Why Benchmarking Is One Of The Smartest Facebook Insights To Track

Benchmarking in Facebook Insights is powerful because it turns your numbers into context, not confusion. When you compare your reach, engagement, and growth to similar pages, you can quickly see if you are truly underperforming or actually doing better than you think. Benchmarking helps you spot content that stands out, identify posting patterns that work, and adjust your strategy based on real data, not guesswork or panic. Instead of chasing random trends, you can make smart decisions that keep you competitive, focused, and moving forward with purpose on Facebook.