Blog - Video vs Photos on Social Media: Which Gets Higher Engagement?

Video vs Photos on Social Media: Which Gets Higher Engagement?

If you feel torn between posting videos or photos, you are not alone. Every digital creator eventually hits that moment: “Should I turn this into a reel or just post a photo?” The short answer for engagement is simple: video usually wins, but photos still play a powerful role in your strategy.

Let’s break it down in real talk.